This is a guest post by Sydni Craig-Hart of www.SmartSimpleMarketing.com.
Most service professionals know that they need to market their business consistently to get great results. But knowing and doing are two very different things. It can seem challenging to market consistently when you're so busy serving your clients, running your company, and trying to take care of and enjoy the other aspects of your life.
Without a doubt, effective marketing requires your time, energy, and consistent effort, but not to the point that it becomes draining for you. It actually should be really easy - and it can be! Once you build momentum and get the right systems in place, you'll find that your marketing runs like a well-oiled machine. It will support you in filling your practice with ideal clients. You'll also create more visibility for the solutions you offer, and generating the income you need to enjoy the lifestyle of your choice.
Then you might be thinking, "that all sounds great, Sydni, how do I do that?" Let me answer that question for you.